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Brand Elements; The Inner and Outer beauty of your Brand

Read Time: 8 Minutes

Introduction

Have you ever wondered how to make your brand sparkle inside and out?

It could be much easier than you think – it’s all about forming the right Brand Elements for your business. These elements capture both the physical and mental aspects of your brand, ensuring that all of your content reflects your brand’s true personality. Unlock the potential of your business by creating the brand elements that build your brand’s beauty.

THIS BLOG WILL HELP YOU UNDERSTAND THE IMPORTANCE OF A BRAND ELEMENTS WITHIN YOUR BRAND GUIDELINES

Looking to breathe life into your brand? Then you’ve come to the right place! This blog is the ultimate resource for unleashing the full potential of your brand, from its physical appearance to the emotional connections it cultivates. Get ready to discover the secrets to create brand beauty.

What is a Brand?

A brand serves as a means of communication and representation for a business, allowing it to form meaningful bonds with customers. By establishing a distinct identity through things such as a name, logo, or other differentiating factors, the business is able to distinguish its products and services from those of competitors.

Key Takeaways of What a Brand is (W. Kenton.2022)

  • A brand is an intangible marketing or business concept that helps people identify a company, product, or individual.
  • People often confuse brands with things like logos, slogans, or other recognizable marks, which are marketing tools that help promote goods and services.
  • Brands are considered to be among a company’s most important and valuable assets.
  • Companies can protect their brands by registering trademarks.
  • Types of brands include corporate, personal, product, and service brands.
  • A strong brand builds a personal, intangible bond with its customers that reaches beyond the product itself.

What are Brand Elements?

Brand Elements include your Brand’s identity, like logo, color scheme, brand character, etc., and play a crucial role in setting you apart from your competitors. These critical “brand elements” add a touch of uniqueness and create an irresistible allure that entices your customers to stick around for the long haul. Consider your funniest friend; their personality and appearance make them unique and memorable to you. Therefore, similarly, brands seek to establish themselves as friends who a customer can depend on, fostering a lasting and meaningful relationship with consumers.

Just like how a person consists of two crucial parts that make them distinctly unique – their soul and their beauty(inner and outer) – we too have these two essential components that shape our identity.
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Why are Brand Elements Important for Your Business?

Brand Elements are all the curated elements tailored from the Brand’s Soul- creating the foundations for the brand’s inner & outer beauty.

These elements are ingredients collated to build the brand’s inner and outer beauty, like; brand personality, tone of voice, color scheme, and logo design.  Ensuring that the consumers see and feel the brand’s connection, whatever platform the brand operates on. The elements are what attract the customer into an engaging relationship. As famously said by Jeff Bezos, “Your brand is what other people say about you when you’re not in the room.” – So ensure they’re talking highly of your brand.

But Why?

Well, it’s never been more important to be true and honest about what your brand stands for and values. With the world of information ever at our fingertips, there’s no room for inconsistency – sticking to your prescribed brand image is what’s going to make sure your business really lasts. People like familiarity, so by having a coherent brand, you allow them to understand who you are, and that connection is key.

Discover the Value of Brand Identity: A Persuasive Analogy through Blind Dating

You know that feeling of meeting someone for the first time? It’s kind of like blind dating. Just like how a person searching for love needs to understand their own personality and core values to connect with a potential partner, a brand needs a clear sense of identity to make a lasting impression on their audience. This is where brand guidelines come in handy. They define everything from a brand’s personality to their mission, vision, and values. With a strong identity, brands can tailor their advertising and messaging to resonate with their target audience. This allows brands to establish a relationship with their customers based on mutual understanding and trust. Knowing who you are as a brand is the first step to building a connection with your customers, so take the time to define your identity before reaching out to your audience. Click here to read the full analogy.

What Brand Elements do you need to Curate?

 Here are some elements you need to curate to create your Brand’s inner & outer beauty.

 

  1. Develop your Brand Personality
  2. Pinpoint your Brand Personality Spectrum
  3. Create your Brand Voice
  4. Pick your Brand Colors
  5. Curate your Brand’s Content Typeface
  6. Learn to Create a Versatile Logo

Brand Elements

Check out all the ingredients that are needed for your Brand Elements
Click here to view

Develop your Brand Personality

Essentially brand personality humanizes your brand. It defines a set of personality traits that allow people to connect and relate to a brand. It will enable your company to be interesting. And intersting sells.
Click here to develop your Brand Personality
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Pinpoint your Brand Personality Spectrum

The perfect alignment of your brand personality with your company’s goals is well within your reach when you employ the spectrum graph. With this powerful tool at your disposal, you can confidently achieve the synergy necessary to take your business to the next level.
Click here to pinpoint your Brand Personality Spectrum

Create your Brand Voice

A ‘Brand Voice’ is the way that a company speaks with its customers and audience!  It’s part of your brand’s personality, the what makes it unique, and the character and traits associated with the brand. The Brand Voice maintains these character traits through the use of tone and language. This makes the consumer feel like the company is speaking directly to them in a relatable and friendly manner.
Click here to create your Brand Voice
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Pick your Brand Colors

Brand colors incorporate several carefully chosen sets of colors that are used to represent the company on an emotional level. These are usually comprised of primary and secondary colors, with one base color symbolizing the brand’s identity color.

Because these colors help evoke the audience to feel something towards your brand. Since most colors already have emotions tied to them, you can use them to connect your company to specific moods or feelings.
Click here to pick your Brand Colors

Curate your Brand’s Content Typeface

A brand typeface is a visual representation of your company’s personality. Similar to selecting a color palette for your brand. Your options will evoke a particular response from your consumer, as fonts say a lot about your business personality- professional, upbeat, or contemporary. It’s also a beneficial tool to ensure consistency when creating marketing materials like business cards, flyers, booklets, billboards, and social media graphics.
 
When it comes to your brand’s identity, there are two types of fonts that you should keep in mind. The Logo Brand Typeface will be used for your logo and must be consistent throughout all items. On the other hand, Content Brand Typeface will be used for creating the types of content mentioned above.
Click here to curate your Brand's Content Typeface
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Learn to Create a Versatile Logo

What is a logo? A logo can be either a word/s, a picture, or a combination of both that serves two main functions – it lets people know the name of your company, and it also creates a visual symbol that stands for your business. Some logos are so strongly linked to people’s memories that they become easily recognizable.

A logo is really important – it helps get people’s attention and create a strong first impression. It’s the first step in building your brand identity and creating something that people can remember. Differentiating yourself from your competition and helping to show customer loyalty is something people will come to expect when they think of you.
Click here to Learn the Steps needed in creating your logo

Summarize it all into Brand Guidelines

You can put together all the important aspects of your brand in your Brand Guidelines – stay true to the brand’s physical and psychological features. This will help anyone creating brand content to ensure that all advertising and design efforts have a consistent look.

The Brand guidelines contain two critical components; Brand Strategy and Brand Elements.

Your Brand Strategy is integral to the soul of the brand, while the Brand Elements make it look beautiful (both on the inside and out). These essential components make up the Brand’s Characteristics and traits. As marketers and designers, we are tasked with giving a brand a soul, which is what this document will help achieve. Giving the brand personality, characteristics, and traits will help foster stronger connections with its target audience. It’s our job to make sure the brand is relatable and human.

Key Takeaways

  • Brand Guidelines contain two crucial components; Brand Strategy & Brand Elements.
    • BRAND ELEMENTS = The inner & outer beauty of your Brand.
    • BRAND STRATEGY = The soul of your Brand.
  • Brand Elements helps content creators represent the Brand and ensures its personality and identity are consistent across all the channels.
  • Consumers are looking for authentic companies to align themselves with.
  • Brand Elements  is comprised of
    • A well defined Brand Personality
    • A unique Brand Voice
    • A Personaolty spectrum graph
    • A selection of Brand Colors
    • Brand Content Typeface
    • A Versatile Logo

Summary

Putting together brand elements can help make your brand shine, inside and out.  As it holds the physical and psychological attributes of your brand. Helping content creators stay true to the brand’s personality and how others perceive it. These days, people are eager to form connections with the companies they do business with. Crafting a brand that has a human touch and resonates with people can definitely strengthen customer loyalty. A great way to make your customers feel like kindred spirits are to use the ‘love of sameness’ theory. According to this idea, individuals naturally gravitate toward people and entities that share similar values, thoughts, and behavior. When your brand reflects your customers’ beliefs, you’ve set the stage for strong customer commitment.
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Works Cited/Resources

  • Flori Needle (2022) What Are Brand Identity Elements? Blog.hubspot.com/

  • Lindsay Kramer (2021). The 8 elements of branding.  /99designs.com/

  • Rachel (/). Why brand elements are essential to your brand design. intentionally-designed.com/

  • ShaharYar Ahmad Ranjhaa (/). Brand Elements – Definition, Types, Examples & Selection Criteria. marketingtutor.net/
  • Webflow Team (/). Branding elements: The keys to a successful brand. webflow.com/

  • Will Kenton. (2022). Brand: Types of Brands and How to Create a Successful Brand Identity. investopedia.com

  • Yelp (2022). 5 brand elements you need to create a memorable brand. business.yelp.com/