5 Easy to Follow Steps and Tips When Creating and Implementing Your Logo
Read Time: 9 Minutes
Introduction
Your logo is like the shining beacon of your brand that stands out in a sea of competitors. It’s similar to how everyone knows the iconic checkmark of Nike or the classic logo of Coca-Cola. Your logo should be just as memorable, like the Bat-symbol in Gotham City, representing your commitment to excellence. If you follow these helpful tips and steps when creating your logo, you can connect with your customers’ hearts and show them that you’re their ultimate superhero. Like Batman, your brand can be the champion they need in their lives.
This blog will help you create YOUR BRAND LOGO
Ready to create your very own brand logo? Our blog is here to help! We’ll guide you through the process step-by-step and share some helpful tips to make sure your logo is timeless, practical, and versatile. Let’s get started!
What is a Logo?

Why is a Logo Important for your Brand?
Creating an effective brand image requires two things: appeal and making a lasting impression. Your logo is like a branding stamp (think of the cattle brand on a cow) – it symbolizes that your company always provides top-notch products or services. Consumers trust in brands and want to be assured that excellence is maintained. Therefore a logo represents this brand’s promise, with the logo being the seal of approval and letting people know that you stand by your promises.
5 Reasons Why a Logo is Essential for your Busineses
- It Grabs Attention
- It Makes a Strong First Impression
- It’s the Foundation of Your Brand Identity
- It Separates you From Your Competition
- It’s your Brands Stamp of Approval
Four Main Types of Logos to Consider
-
A monogram is most often utilized as a logo, representing one to three letters and standing for a company’s initials or first letter. In the instances of widely recognized companies, their wordmark is omitted and instead replaced with their abbreviation (e.g. P&G for Procter and Gamble, VW for Volkswagen, or LV for Louis Vuitton). Nevertheless, most new organizations would benefit in generating brand reputation by displaying the business name alongside or underneath the monogram.
Image sourced from looka.com/
Your Logo is the Foundation of Your Brand Narrative
Beyoncé or Apple, which one will your brand be?
- Persona = Beyoncé
-
- The Wordmark & Monogram logos are best represented for this brand.
- Pro – Industry Leader (Already humanized brand because it’s based on a person)
- Con – Ideal for one person, not a company
- The Wordmark & Monogram logos are best represented for this brand.
-
- Symbol/Corporate = Apple
-
- The Combination & Symbol logos are best represented for this brand.
- Pro – A symbol for everyone to get behind
- Con – A symbol doesn’t have a natural humanized identity. You will need to create one.
- The Combination & Symbol logos are best represented for this brand.
-
The 5 Steps in Creating your Logo
There is a wide range of logo types one could consider. In order to
simplify the decision-making process, I am providing four choices that
are particularly suited to the needs of small business owners. These
four logo types will serve as a beneficial starting point to help you
locate the most suitable logo type for your business. Step 1: Inspiration Seeking
The first step is documenting logos that inspire you. You can do this in 3 ways;
- 1: Industry Research > Click here to learn more
- Look at Industry examples to determine the techniques being used
- 2: Competitor Research > Click here to learn more
- Look at your local competition to seek inspiration
- 3: Online Research

Step 2: What’s your Brand Identity
Write down on a piece of paper the answers below.
- 1: Is your Brand a Beyoncé or Apple? Select One
- 2: What is your Brand Base Color? > Click here to learn more
-
- Colors can evoke an emotional Reaction & Connection. The one Brand Base Color will become your logo color.
-
- 3: What’s your Brand Personality?> Click here to learn more
- Whether you take the Beyonce or Apple route, both need defined personality traits and characteristics to embody your brand. This can reflect the logo designs.
- Document these traits through the Brand Archetype and the Emotional Descriptors (3 adjective words).
Step 3: Choose your Logo Design Style
Once you have gathered all the necessary information about your competitor’s activities and established the expectations of your industry, you can use your Brand Identity to narrow down the style of logo design that is perfect for your brand.
- Choose one route that your brand should take
- 1: Wordmark
- 2: Monogram
- 3: Combination
- 4: Symbol
Step 4: Craft Your Logo
Creating your logo may be the most challenging aspect of the task. But if you have the know-how and the necessary software, the process will be a breeze! Just use the research you did before to build an awesome logo. If you’re a small business owner, seek professional design assistance.
Regarding platforms you can use, keep in mind: the cheaper the service, the less unique and original the design may be. So shop around and see what works best for you!
Step 5: Test your New Logo
Once you have got your logo ready to go, why not try it out on some stationery or merchandise? It’s cheap to print business cards, and you could grab some iron-on transfers and see how your logo looks on a t-shirt!
- 1: Iron-on < Example
- 2: Printing Services < Example
Try it out with your friends and family, and have some fun! Ensure you get it right the first time since your logo will become the foundation of your brand story.
Consider these 5 tips Before Implementing your Logo
Key Takeaways
- There are Four Main Types of Logos to Consider: Combination, Symbol, Wordmark, & Monogram Logos.
- To create the perfect logo for your business, you need to choose which of the two brand types represents your business: Beyoncé or Apple.
- Beyoncé is a persona brand style.
- This brand represents an individual as the brand identity, while
- Apple is a symbol of brand style.
- This type of brand represents an organization with a united symbol.
- Beyoncé is a persona brand style.
- Wordmark & Monogram logos work best for Beyoncé type brands, while Combination & Symbol logos work best for Apple type brands.
- Consider your present and future logo usage requirements before selecting the final design.
- It is important to have logo variations that work in white and black to ensure the logo works across all platforms and scenarios.
- Check the originality of your logo before utilizing it, to avoid any legal issues and to ensure it represents your brand identity.
- Consider the demographic you are targeting when designing the logo.
- Smaller freelance graphic designers or local print shops are better options for designing high-quality logos without exorbitant costs.
Summary
Works Cited/ Resources
- Antonia Gesch (2022). How to design a logo: the ultimate guide. 99designs.ca/
- David Airey, Nick Carson (2022) .How to design a logo: 15 pro tips. creativebloq.com/
- Cassandra (2022). How to Design a Logo for Beginners (With a Free Worksheet!). Looka.com/
- Brandfolder (2013). 5 Tips to Choosing The Right Logo. brandfolder.com/
- ExtralMile (/). Five factors to consider during logo design. extramilecommunications.com/
- Free Logo Service (2018). 8 Logo Design Mistakes to Avoid at All Costs. freelogoservices.com/
- Harry davies (2020). 5 Golden Rules for Designing a Successful Logo. domestika.org
- Kate (2022). Different Types of Logos: Which One is Right for Your Business?. looka.com/
- Katy French ( /). 10 Common Logo Design Mistakes (and How to Fix Them. columnfivemedia.com/
- Kristen Vitale (2021). What Makes a Good Logo? 7 Designers Respond. creativemarket.com/
- Jonathan Munk (/). 5 Critical Mistakes to Avoid When Creating Your Logo. articles.bplans.com
- Oliver (2019). 2 Common Logo Mistakes (and How to Fix Them). looka.com/
- Rachel Begg (2022). How to Design a Logo [Step-by-Step Guide]. blog.hubspot.com/
- Tailor Brands (/). 10 Logo Design Mistakes and How to Avoid Them. tailorbrands.com/
- Wix (2021). How to Make a Good Logo: The Dos and Don’ts. wix.com/