Craft an Emotional Color Palette that Conveys your Brand’s Personality in 6 Easy Steps
Read Time: 9 Minutes
Introduction
THIS BLOG WILL HELP YOU FIND YOUR BRAND COLORS
It won’t take long to read this blog, and in those few short minutes, you’ll be armed with the knowledge you need to pick the ideal brand colors to cultivate an emotional connection with your audience.What are Brand Colors?
Where do you see Brand Colors?
Why are Brand Colors Important to your Business Success?
How do you Choose your Brand Colors?
The Four Factors in Selecting your Brand Colors
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Brand Identity
Brand Identity is the personality of your business and the level of service your customers can expect, which is your brand’s promise. With that in mind, defining your brand personality is ideal for your brand color selection.
1.1 Brand Personality
Essentially brand personality humanizes your brand. It defines a set of personality traits that allow people to connect and relate to a brand. Without a well-defined brand personality, how can you find the right colors that represent your brand’s emotional state?1.2 Brand Customers
Your brand exists for one reason – to serve a particular group of people with your products or services. So, when it comes to choosing your brand colors, it’s essential to pick ones that resonate with your industry and whether you are a B2B or B2C business.
Start by thinking about your target audience and what they expect to see. For instance, if you run an Accounting business that serves the B2B sector, it’s crucial to select colors that convey professionalism and trust. While yellow may seem like a cheerful color choice, it can send the wrong impression of inexperience. Instead, blue is a better option as it radiates confidence and respect without being too overwhelming.
Remember, the brand colors you choose will play a significant role in shaping your customers’ emotions and perceptions. So, make sure the colors you select align with the message you want to portray. By doing this, you’ll be able to create a strong visual identity that connects with your target audience and sets your brand apart.
Find your Brand Colors with these Six Easy Steps
Step 1: What is your Brand Personality
- Your Brand Personality is a combination of Brand Archetype & the emotional words that best describe it.
- Write down your Brands Archetype that represents your brand.
- Write down the adjectives that best describe your brand’s emotions.
- Write down the Industry you operate in.
- Write down the Sector you sell into (B2B or B2C).
Are you still figuring out what your brand personality is? Don’t stress! Click the button for tips on crafting the perfect one for you.


Step 2: Find Inspiration
Great! You’ve got some keywords from Step 1, so now, let’s use them to get some ideas for colors!
- Just type: “Keyword” Color examples into Google & Pinterest to find great inspiration examples.
- Example: Your Industry Color palette examples
Step 3: Select your Base Color
Picking the right color to represent your brand and business is quite a challenge, but it’s worth it because it’ll be the foundation for your entire color scheme.


Step 4: What Color Theory Suits your Brand

Step 5: Select your Primary & Secondary Colors
Select colors for your brand:
- 1 Base Color
- Select up to 3 Accent Colors
- Select up to 3 Neutral Colors
Resources TO HELP YOU
Having trouble picking out the perfect colors for your brand? Don’t worry; there are plenty of apps that can make the process much easier! Coolers, Color Space, Canva Palette, and Dunne Edwards all offer fun and simple tools for building a full colorful palette. So why not give them a try today?

Step 6: Test your Brand Colors
To maintain consistency across all business assets, use your brand
colors on digital or printable materials like logos, business cards,
social media banners, and website design, apparel, and accessories. Get
feedback from friends and colleagues on your color scheme to ensure that
it accurately reflects your brand’s personality and evokes the emotions
you want. This helps to maintain a cohesive visual identity for your
business.
PRO TIP: Have you got your RGB, HEX, and CYMK codes all noted down for each of your colors? It’d be great if you could document all these, as it will make sure that your brand remains the same across all digital and printed spaces.
Key Takeaways
- Choosing the right brand colors can create an emotional connection with customers.
- There is no one correct way to pick a branding color scheme, but consider selecting one base color, three accent colors, and three neutral colors.
- Your brand colors should align with your brand identity and appeal to your target audience.
- Be aware of color symbolism and interpretation.
- Utilize color theories such as monochromatic, complementary, analogous, and triad relationships to guide your color choices.
- Consistency is crucial, so document your color codes to ensure uniformity across all digital and physical platforms.
Summary
In conclusion, choosing the right colors for your brand is a crucial decision that can significantly impact your business’s success. The emotions that colors evoke can influence how people perceive your brand and ultimately affect their decision to engage with your offerings. However, there’s no one definitive formula for selecting the perfect colors for your brand. It’s a process of trial and error until you find the right color palette that resonates with your target audience and represents your brand identity.
Don’t be afraid to experiment and try different color combinations until you find what works best for your unique brand. Remember, the key is to create a strong emotional connection with your customers through your brand’s colors. So, let your creativity flow and have fun with it!
Works Cited/ Resources
- Amanda Bowman (2022).How to Choose Brand Colors and What Color Says About Your Business. crowdspring.com/
- Canva (/). How to choose your brand colors. Canva.com/
- Eden Spivak (2020). How to Choose Your Brand Colors Plus 10 Examples to Learn From. wix.com/
- Jasmine Williams (2022). Brand Colors: How to Choose the Perfect Palette. looka.com/
- Matt Ellis (2017). Branding colors: everything you need to choose your brand’s color palette. 99designs.ca/
- Melanie Clarke (2022). The ultimate guide to choosing the right colors for your brand. fiverr.com/
- The Moo Team (2020). How to choose your brand color palette. moo.com/
- Worqx (/). Color Combinations. worqx.com/
Res0urces
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Find Color palettes with Canva. https://www.canva.com/colors/color-palettes/
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Discover the newest hand-picked palettes of Color Hunt. https://colorhunt.co/
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Generate Colors with Color Space. https://mycolor.space/?hex=%23845EC2&sub=1
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Color Palette generator, https://coolors.co/
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Find the right colors with Dunn Edwards Paints https://www.dunnedwards.com/colors/collections/perfect-palette/
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I like this one because this company gives paint names with every color. You can get the hex, CYMK, as well as the paint name like “Whisper, #DEw340” and accent color.
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