
Harnessing the Power of Bragging: Inspiring User-Generated Content for Unforgettable Marketing Campaigns
Discover how I used the untapped potential of user-generated content by leveraging the power of bragging. Unleash a wave of authentic and engaging marketing campaigns that captivate audiences and create a lasting impact. Get ready to inspire and be inspired!

Unleashing the Power of Myth: How Bigfoot Helped Grow Sales for GreenPlanet Nutrients
By incorporating the well-known Bigfoot (sasquatch) mythos into our marketing approach, we were able to develop an effective advertising plan for our specialized outdoor Cannabis plant fertilizer. This lead to the rebranding of our Outdoor backcountry Feed initiative as “BigFoot Nutrients.”

GP Proud: Empowering Cannabis Growth with Innovative Branding and Merchandising – GreenPlanet Nutrients Campaign
Through my role as Marketing Director and Content Creator for GreenPlanet Nutrients, I spearheaded an innovative branding and merchandising campaign that not only boosted brand recognition but also led to an increase in sales of our merchandise. With a goal to create a unique style and swag around the brand, I created the “GP Proud” campaign that offered our customers a way to represent our brand on social media and the streets.

Empowered a Start-Up to Launch Successfully with Comprehensive Branding, Website, and Business Coaching for Free Form Physio
My personalized consultations were instrumental in propelling Karen’s business from ground zero to becoming a strong Squamish brand in a mere two months. With my proven expertise in marketing, I went above and beyond for Karen – guiding her in website design and implementation, confidence in her marketing initiatives, and everything in between. Trust me, my impact will undoubtedly propel your business to new heights too.

Managed and Led the Product Launch Campaign for Herbaland Naturals Inc
I had the extraordinary opportunity to spearhead the groundbreaking product campaign for Herbaland Naturals Inc., the leading manufacturer of gummies in North America. As the Marketing Manager and Creative Director, I efficiently guided a team of innovative designers and digital marketers in crafting a product launch campaign that established our brand as a standout in the health and wellness sector. With my expertise in brand identity and tone of voice, we revolutionized the industry by creating a captivating, approachable, and daring brand.

Crafted a campaign called Upgrade Me Happy for the Go Mobile Phone Franchise
As a skilled marketer and designer entrusted with the success of the Go Mobile franchise, I was commissioned with the challenge of crafting a campaign that would generate a surge of patrons to our numerous outlets across the United Kingdom. Drawing on my expertise and creative flair, I conceived the magnificent “Upgrade Me Happy” strategy, which proved to be a resounding triumph.