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Maximize Your Brand’s Potential: 3 Easy Steps to Harnessing the Power of the Personality Spectrum Graph

Read Time: 6 Minutes

Introduction

Do you need help to make your brand personality resonate with your company’s objectives and appeal to your consumers?
 
Your brand’s reputation is everything as a business owner because it can be the tipping point of your company’s success. That’s why creating a compelling brand personality is vital. A strong brand personality can help you establish a unique identity that resonates with your customers and set you apart from your rivals. But, implementing a brand personality that aligns with your business’s goals can be challenging.
 
Fortunately, there’s a tool that can help you shape your brand’s personality to meet your company’s needs– the brand personality spectrum graph. This tool allows you to filter your brand’s personality through your company’s traits to ensure you communicate effectively with your existing and potential customers. Don’t leave your brand’s personality to chance. Discover the power of the brand personality spectrum and take your business to the next level.

THIS BLOG can help you create a brand personality spectrum graph

Create a simple tool that allows you to filter your brand personality through the lens of company traits, allowing your brand’s behavior to benefit the company.

What is a Brand Personality Spectrum Graph?

A brand personality spectrum graph visually represents seven key company traits on a sliding scale: friendliness to corporate, high-energy to careful thinking, modern to traditional, cutting edge to established, fun to serious, inclusive to exclusive, and necessity to luxury. Using the slider to pinpoint where your company falls on each trait pairing gives you a high-level overview of how your brand’s personality should communicate to its consumers.

Why is a Brand Personality Spectrum Graph Important for Your Small Business?

As a small business owner, you understand the importance of maintaining a good brand reputation to ensure the success of your venture. That’s why it is crucial to recognize how to implement your Brand Personality to build that reputation.

Because to truly connect with your consumers, your brand needs to take on human-like traits and communicate with them as if they were the sole employee. Think of a current or previous colleague you admire; their personality is unique to them, and they used it while at work to win colleagues and consumers, building a reputation for themself. Your brand is no different; it has a unique personality that can be tailored to meet the company’s objectives. Therefore by using the Spectrum Graph, you can filter your brand’s personality to suit the needs of your business better.

Consider this scenario: what if your brand were an actual person employed by another company? That person would naturally adapt their personality to match the company’s Traits. This could be similar to your admirable colleague because they once adjusted their behavior to fit the needs of the companies they work for. Therefore your brand needs to adapt its behavior to fit your company’s needs.

The Brand Personality Spectrum Graph and its Seven Trait Options

The Brand Personality Spectrum Graph uses seven trait pairings to measure a company’s needs. The first pairing is Friendly to Corporate, indicating how approachable and personable versus formal and professional the brand is. The second pairing is High-energy to careful thinking, measuring enthusiasm versus thoughtfulness. The third pairing is Modern to traditional, measuring innovation versus tradition. The fourth pairing is Cutting edge to established, measuring innovation versus respect. The fifth pairing is Fun to Serious, measuring playfulness versus seriousness. The sixth pairing is Inclusive to exclusive, measuring welcoming versus selective. Finally, the seventh pairing is Necessity to luxury, measuring practicality versus indulgence.

Example of a Brand Personality Spectrum Graph

Now, let’s take a closer look at each trait pairing:

  • 2. High-Energy to Careful Thinking

    This trait pairing measures how enthusiastic and lively a brand is versus how thoughtful and deliberate it is. Brands that fall closer to the high-energy end of the spectrum are more dynamic and exciting, while brands that fall closer to the careful thinking end are more deliberate and introspective.


How to use a Brand Personality Spectrum Graph

To successfully leverage your brand personality, you must identify the traits most closely aligned with your business. That way you’ll establish a clearer, more impactful image that reflects your company’s goals. Look at the below example of my personal brand’s personality spectrum graph, and start pinpointing the traits that resonate with your business.

 

3.1.2- How to define your brand personality-grap-_Billy example

Ensure you have your Brand Personality Defined

Having a clear and distinct graph is just the beginning. Your brand’s personality must also be defined and outlined in order to make an impact in the market. Take a look at my personal brand defination below.

“Billy is the hero archetype. He’s the type of guy that will be proud to support his community. His optimistic about people’s desire to support local and he wishes to help by gently teaching small business owners to become self-reliant. He’s passionate about all forms of creative communication and wishes to share his love of design, marketing, and storytelling with others.”
Do't have yours yet? Create your Brand Personality Today!
3.1.2- How to define your brand personaility _Steps-04

Filter your Brand Personality through your Brand Personality Spectrum Graph

By utilizing a brand personality spectrum graph, you can easily ensure the brand meets your company’s needs. For instance, if you want to appeal to a younger, more casual demographic, you should position your brand closer to the friendly end of the spectrum. On the other hand, if you want to cater to a more formal and professional audience, placing your brand closer to the corporate end will do the trick. With this approach, you’ll be catering to your intended audience effectively and achieving your desired results in no time.

Example of my filtering my brand personality through a spectrum graph

Using my brand’s personality spectrum graph to filter my brand’s personality. I have identified that the company’s traits are personal, friendly, and upholds careful thinking. With the help of modern, high-tech tools, the company is reaching its consumers with pioneering ideas. The company is fun and engaging, yet serious in the information and tools it offers to establish itself as an industry leader with respected and valuable content. All the offerings are essential in helping small business owners become more self-reliant. With an optimistic, proud, and passionate approach, I can create the necessary content for business success and meet the company’s needs.

Unleash Your Brand’s Potential with These 3 Simple Steps Using the Personality Spectrum Graph

Unlock the full potential of your small business brand and create a lasting impact on your target audience by following these three essential steps to utilize and implement a compelling brand personality graph.

Step 1: Pinpoint your Company’s Traits

  • Pinpoint on the graph where your company favors each of the seven trait pairings. 
    • The pairs range from approachable to formal, enthusiastic to thoughtful, innovative to traditional, playful to serious. Additionally, the pairs range from inclusive to exclusive, practical to indulgent, and innovative to established.
3.1.2- Pinpoint your Brand Personality Spectrum Graph _Steps-01
3.1.2- Pinpoint your Brand Personality Spectrum Graph _Steps-02

Step 2: Define your Brand Personality

  • On a piece of paper, write out your Brand’s Archetype.
    • And write out your brand’s five emotional words.

Step 3: Filter your Brand’s Personality

  • Reviewing your Spectrum Graph, how will your brand behave to ensure it keeps in line with the favorable traits?
    • Will it be more corporate? Or will it be fun and engaging?
    • Think of the ways your brand personality can mold its behavior across digital platforms, such as your website and product/service descriptions, as well as in more traditional outlets like magazines and billboards.
  • Why not give it a try? Imagine how you could produce content for your social media pages, website, or even for print by utilizing your spectrum graph. The more you practice, the more effortless it will become. So, don’t be afraid to experiment and have some fun with it!
3.1.2- Pinpoint your Brand Personality Spectrum Graph _Steps-03

NOTE: Remember that this graph is to help ensure the brand’s personality tone and behavior act in a way to support your company’s traits.

Key Takeaways

  • A brand personality spectrum graph will help filter your brand’s personality into the company’s needs. 
    • Brand Personality is the brand’s traits and characteristics.
    • A Brand Personality Spectrum Graph is the behavior to which the brand personality will adapt.
  • A personality spectrum graph will give employees a high-level overview of your company’s personality direction.
  • A brand personality helps maintain a good brand reputation.
  • The brand personality spectrum graph will ensure that everything to do with communication styles will meet the company’s needs.

Summary

In today’s fast-paced and cutthroat market, small businesses must maintain customer loyalty and achieve sustained success. Effective communication is the key to building a strong brand reputation, and the Brand Personality Spectrum Graph provides a powerful tool to enhance your brand identity and make a lasting impact on your target audience. This graph is user-friendly and allows you to define your company’s unique needs, filter your brand’s personality, and create a connection with your customers that aligns with your company’s goals. With this tool, your employees can quickly understand how the brand personality should adapt across all digital and traditional consumer touchpoints. This tailored approach will help you build stronger customer relationships and ultimately drive business success. So don’t miss out on the opportunity to refine your brand personality and create a lasting impact on your customers

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