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5 Easy Steps to Help you Find your Brand Content Typefaces for your Business

Read Time: 11 Minutes

Introduction

Are you struggling to choose the right typefaces for your brand’s marketing materials? Look no further than this blog! Your brand’s typefaces are just as important as its colors, as they can convey a specific emotion or feeling to your customers. From business cards to blog posts, the typefaces you choose can make or break the overall impression of your brand. That’s why we’re here to guide you through the process of selecting the perfect Content Brand Typefaces for your brand, ensuring that your materials convey the right emotions and leave a lasting impact on your customers.

This blog will help you FIND YOUR BRAND CONTENT TYPEFACES

Discover the perfect Content Brand Typefaces for your brand in this blog. Your chosen typefaces can make a lasting impression on customers, whether on business cards or blog posts. Let us guide you through the process of selecting the right ones to evoke the right emotions.

But wait! What’s the difference Between Typeface vs font?

It is crucial that we establish a proper understanding of certain terminology before proceeding. Contrary to popular belief, the terms ‘font’ and ‘typeface’ are not interchangeable! A typeface refers to a distinctive design of lettering, whereas a font corresponds to a unique iteration of that typeface. Think about it this way: a typeface is a collection of fonts that share similar stylistic features (Check out the image below for clarification). It’s imperative that we grasp these distinctions in order to communicate effectively within the design industry. Click here to read this beginner’s guide on Typography.

 

What is a Brand Typeface?

A brand typeface is a specific font family chosen by a company to represent their brand identity. It is a critical element of a brand’s visual identity and plays a significant role in communicating the brand’s values, personality, and tone of voice to the audience. A brand typeface should be unique, recognizable, and consistent across all marketing materials, including websites, social media, and print materials. It is important to choose a font that reflects the brand’s essence and is appropriate for its industry and target audience. A carefully chosen brand typeface can help businesses establish a strong and memorable brand identity, which can lead to increased brand recognition, loyalty, and customer engagement.

Your brand’s typeface will consist of two fundamental typefaces; Logo Brand & Brand Content Typefaces.
 

Difference between a Brand Logo & Content Typefaces

To create a strong and consistent brand identity that truly resonates with your audience, it is essential to pay attention to every detail – and that includes the typographical portion of your brand identity. There are two key sets of typefaces that are crucial to your brand’s visual identity: the Logo Brand Typeface and the Content Brand Typeface. While the former should be exclusively reserved for your logo and should be legible, the latter can be used for all of your brand’s written content – from blogs to business cards and must be readable.

 
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What is a Brand Logo Typeface?

You will have one Logo Brand Typeface within your brand identity, as this typeface will represent your brand personality in the form of a logo. Your logo may be or contain a Wordmark or Lettermark; think about brands like Apple, Samsung, Nike, and Macdonalds.

Only use this font in your logo, as it’s not intended for long blocks of text.
It might seem fun to read a book printed in the iconic Coca-Cola font; however, it could quickly turn into an unpleasant and tiring experience. After a few pages, you may start to feel fatigued and frustrated, making it an unpleasant experience overall.

 

What is a Brand Content Typeface?

Your Brand Content Typeface is the practical counterpart to the Brand Logo Typeface. It should be easy to read to avoid overwhelming your customers, especially since it’ll be used for lots of text. The typeface you select for your brand’s content will be applied to all marketing materials, including business cards, blogs, and legal documents. The Content Brand Typeface generally includes two typeface families: Title and Body Text typefaces.


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Why is a Brand Content Typeface Important to your Business?

Choosing the right typeface can make or break your brand identity. It’s the visual representation that connects with your audience on a subconscious level. It can evoke emotions, build trust, recognition and make your brand more memorable to your customers. The consistent use of a typeface across all your marketing materials, from websites to packaging, will help establish a professional image for your business. Investing in a strong brand content typeface is worth the effort, as it can differentiate you from your competitors and make you stand out in this saturated market. So, don’t overlook the impact of a well-designed typeface for your business, and make sure it resonates with your target audience. Remember, a powerful brand identity is key to building a successful and memorable brand!
 

The Four Major Typefaces to Consider when Selecting your Brand Content Typeface

Let us become more acquainted with the main font categories: Serif, Sans Serif, Display, and Script.

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  1. Sans-serif: These typefaces are created without the serifyied edges, giving them a more relaxed and playful appearance. These fonts are particularly well-suited to digital designs.

  2. Serifs: These are those little lines you see sticking out from the edges of letters. This type of font is usually considered to be quite formal and traditional, so they work great when designing print work.

  3. Handwritten: Text that mimics the appearance of handwriting is referred to as a handwritten font. An example of this often seen in formal written pieces is the use of cursive fonts.

  4. Decorative: These fonts are typically characterized as being unique and interesting. They are usually perceived as having a quirky, creative, and playful feel.

Which Typeface Should you use for your Brand Content Typeface Selection?

When selecting the font for your brand’s content, don’t overlook the importance of readability and comprehension. That’s why traditional Sans Serif and Serif fonts are the perfect solutions for you, because they’re proven to make reading effortless and improve cognitive performance.

If conveying detailed information is your goal, don’t settle for Decorative or Handwritten fonts because they are best for short headers, Logos,  or posters. Instead, opt for San Serif and Serif typefaces that can easily handle a high volume of information. A good Brand Content Typeface has to make an immediate impact and keep your readers engaged – this is where these fonts excel.
 
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Here are Nine tips for choosing a Serif & San Serif for your Brand Content TypefaceS

Below are tips and guidelines that can help you;

  • #6: A FAMILY OF FONTS
    • When it comes to picking a typeface for your marketing material, choose one with lots of options. Look for font families that come with four or more different weights and styles. That way, you can experiment with various combinations and find the perfect one for your design.
      • It’s like a family of six kids – even though each one looks slightly different and comes in various sizes and shapes, they’re still part of the same family. Similarly, a typeface may have multiple fonts, but it’s still seen as one typeface – it’s the collection of all these fonts that make up the typeface.
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Find your Brand Content Typeface with these 5 Easy Steps

Below is the five easy steps to find your two Brand Content Typefaces that will have your audience feeling something special towards your brand! 

Step 1: What is your Brand Personality

It’d be helpful to jot down these sections on a piece of paper, just like the image shows! 
 
  • Your Brand Personality is a combination of Brand Archetype & the emotional words that best describe it.
    • Write down your Brands Archetype that represents your brand.
    • Write three adjectives that best describe your brand’s emotions. 
  • Write down the Industry you operate in.
  • Write down the Sector you sell into, whether business to business or business to consumer (B2B or B2C).
    Don't have one? Click here to create your Brand Personality today!
    3.1.3-billyajames-howtochooseacolor-graph_Step 1
    3.1.3-billyajames-howtochooseacolor-graph_Step 2

    Step 2: Find Inspiration

    Great! You’ve got some keywords from Step 1, so now let’s use them to get some ideas for typefaces to use.
     
    • Just type: “Keyword” Typeface examples into Google & Pinterest to find great inspiration examples.
      • Example: Your Industry Typeface examples
    • Remember you need two family fonts. One for your TITLE and another for your BODY TEXT.

    Step 3: Select your BODY TEXT Font Family

    After finding inspiration in Step 2, explore Google Fonts to discover a font that matches your desired style.

    • Consider selecting a Sans-Serif typeface for enhanced readability, ideal for body text.
    • Ensure the chosen typeface aligns with your brand’s personality and essence.
    • Prioritize readability by testing the typeface with longer passages of text.
    • Opt for a font family that offers multiple variations for added versatility.
    • Take advantage of Google Fonts’ wide range of open-source fonts and icons to seamlessly integrate expressive typography into your global websites and products.

     

    Click here to browse Google Fonts
    3.1.4-billyajames-howtochooseaContentBrandFont_Steps_Step 1.1
    3.1.4-billyajames-howtochooseaContentBrandFont_Steps_Step 2

    Step 4: Select a Contrasting TITLE Font Family

    Using your inspiration from Step 2, check Google Fonts to see if you can either find that font or one similar.
     
    • The Typeface you select should keep with the personality and spirit of your brand and contrast well to your BODY TEXT Typeface selection.
    • Remember to choose a typeface with multiple fonts within the family.
    Click here to browse Google Fonts

    Step 5: Test your Brand Content Fonts

    Here’s a cool trick to test your selected typefaces. You can easily import them to Google Docs or Google Slides and play around with the TITLE font to set the tone of your document. Then, give the BODY TEXT font a go to see how it compares together.

    Another option is to create some stationery and get feedback from your friends and family on the vibe it gives off. See if it resonates with your brand’s personality and creates the right impression.
    3.1.3-billyajames-Test-your-typefaces

    Key Takeaways

    • Typeface refers to a font family, while a font is a member of a typeface.
    • A brand should have two typeface categories: Logo Brand Typeface and Content Brand Typeface.
    • Sans-serif and Serif typefaces are ideal for readability, especially for large amounts of content.
    • The Logo Brand Typeface is the emotional and visual representation of a brand, exclusively used in its logo, and must be legible.
    • The Content Brand Typeface is used for all written content produced by a brand, ensuring legibility and readability. It should be consistent across marketing materials, creating a clear and recognizable image that reinforces the brand’s values, personality, and tone of voice.
    • A Content Brand Typeface consists of two typefaces: a TITLE typeface and a BODY text typeface. The TITLE typeface should grab attention, while the BODY typeface should be easy to read.
    • Select typefaces that reflect your brand identity and personality.
    • Choose typefaces with a large family of fonts within them for versatility.

      Summary

      In conclusion, the importance of selecting the right typeface cannot be overstated. It is an essential part of building a strong brand identity and setting yourself apart from the competition. Your brand’s personality and message can be effectively communicated through the right font. It can grab your audience’s attention, enhance readability, and reinforce your brand’s values, tone, and personality.

      However, sourcing the right font can be a challenging task, especially for small business owners with limited resources. But, Google Fonts is an excellent solution for those looking for a free and reliable option. They offer a wide range of typefaces that are compatible with all devices and operating systems, saving you time and money. So, by choosing Google Fonts, you can simplify the process and ensure that your brand identity is consistent and professional across all your marketing materials. Invest in your brand’s success by making the right font choice today!

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      Works Cited/ Resources

      • Amanda Bowman (2021). Use These Powerful Psychology Strategies to Choose Fonts For Your Business. crowdspring.com/
      • Belt Creative (2020) Typography 101: How to Choose the Fonts for your Brand. beltcreative.com/
      • Cameron Chapman (/). Tips and Considerations When Choosing a Typeface (with Infographic). toptal.com/
      • Chris Fulmer (2021). How to Choose the Best Business Fonts for Your Brand. goldenvineyardbranding.com/
      • Editorx (/). Never be confused by typefaces vs. fonts again: here’s how they’re different. editorx.com/
      • Harshita Arora (2018). How Typography Determines Readability: Serif vs. Sans Serif, and How To Combine Fonts. freecodecamp.org/
      • Katie Dooley (/). What is a Brand Font and How Do I Use It? paperlime.ca/
      • Kimberly Mak (2022). The 4 main types of fonts & how to choose the right font for your brand and logo. fiverr.com/
      • MasterClass (2021). How to Pick a Font for Your Brand: Guide to Choosing Fonts. Masterclass.com/

      Resources