I’m the eharmony of marketing; I match brands with their people
Curriculum Vitae
Hello
We cannot solve problems with the kind of thinking we employed when we came up with them – Albert Einstein
#1 GOOGLE ADWORDS(PPC)
I developed an Organic SEO campaign by creating an inbound marketing strategy by creating evergreen content. GreenPlanet Nutrients saw a growth of 60% in users the following year, with a six-minute and thirty-second Average Session Duration and a 27% bounce rate.
#3 SOCIAL MEDIA MARKETING (SMM)
I developed a robust social plan for GreenPlanet Nutrients focusing on Instagram. Within 18 months, the account grew from zero to eleven thousand followers, attained an average engagement rate of 9.7%, and maintained an average reach rate of 20.&% for posts
Designed multiple Data Studio reports that visualized Google Analytics Metrics in a way stakeholders could easily digest. These various reports were created to highlight our four defined KPI categories: Consumer, Revenue, Performance, and Website. From there, I further identified key granular KPIs within each category. This ensured I could evaluate the metrics against industry standards and previous years to see where improvements were needed.
Herbaland Gummies is the largest gummy manufacturer in North America, and as their Marketing Manager, I rebranded their in-house line of gummies. From the brand to packaging, I redesigned and rebranded Herbaland as fun & functional gummies, creating a USP from their competitors.
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CAREER HIGHLIGHT
MYGREENPLANET / SURREY, BC / 2018- PRESENT
I managed and developed the portfolio of brands within the Horticulture industry; GreenPlanet Wholesale (B2B), GreenPlanet Nutrients (B2C), Pacific Northwest Garden Supply (B2C), Grow Your Four (B2C), Baüx Industries (B2C), and High Yield Product (HYP).
General Manager of Marketing
Reporting to the Chief Operating Officer, I managed the six individuals who made up the marketing team, from designers to content writers. I was responsible for planning and executing the marketing deliverables to achieve the business objectives and creating reports to showcase accountability and progress with all marketing efforts across the digital and traditional channels.
- Rebranded & redesigned all the portfolio brands, which saw a 20% year-over-year growth.
- Created an Inbound Marketing strategy and maintained a bounce rate of 27%, with an average session duration of 2 Minutes and 57 Seconds.
- I maintained a 1.3% website conversion rate.
- I helped be a part of history and created industry Leaders.
- I worked with global and domestic brands.
Helping GreenPlanet transition as market leaders required leadership that evolved with their needs. With the legalization of Cannabis, GreenPlanet went through tremendous growth, and I helped transition them into the legal market. Before, their marketing efforts were word of mouth; however, to compete within the marketplace, their efforts had to match the new environment. Working with the Chief Operating Officer and founders, we created a vision and goal for where they wanted the business to be positioned in the marketplace. From there, I worked with them on expectations and made short-term goals toward their long-term objectives.
The short-term goals focused on creating the foundations for a successful future, from creating multiple websites to building a solid social presence with a community of dedicated followers.
The tasks included creating a piece of detailed product information and value propositions while focusing on the company’s buyer personas. Creating a consistent look and feel for the packaging and labels.
In the following years, I focused on creating a thorough in-bounding marketing strategy focusing on content-led SEO to ensure evergreen organic SEO across multiple websites to ensure they ranked high on the defined keywords for the brand.
I had to adapt to the industry’s rapid and volatile growth, maintaining and evolving the short-term goals to ensure I was aligned with the long-term objectives. Creating new plans, SOPs, and presentations for buy-ins from stakeholders and the team to ensure collaboration and unity in all efforts.
The duration of my time with GreenPlanet has allowed me to fine-tune my ability to adapt to any scenario. Throughout the hurdles and challenges we faced as a company, I became the constant within the ever-changing landscape of my team and line manager. Ensuring we succeed together.
EARLIER CAREER
Creative Marketing Manager
Pyrhha.
Vancouver, BC, Canada / April 2018 – September 2018
York & Chapel
Vancouver, BC, Canada / February 2018 – April 2018
Marketing Communication Manager
Herbaland Naturals Inc.
Richmond, BC, Canada / April 2017 – February 2018
Lead Graphic Designer
A1 Comms Retail Solutions,
Alfreton, Derbyshire, United Kingdom / August 2013 – September 2016
Multiple Job roles within the UK
2010 – 13 / A list and dates can be sent on request
EDUCATION
Certified Digital Marketing Professional / Digital Marketing Institute / Issued Nov 2020
BA Degree in Graphic Communication / The University of Northampton / 2012 – 2013
Diploma in Graphic Design / De Montfort University / 2008 – 2010
Foundation Degree in Art and Design / The University of Northampton / 2007 – 2008
PROFESSIONAL DEVELOPMENT / TRAINING
Writing Well: Storytelling for Organizations – The University of British Columbia
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Writing Well: Writing for Content Marketing – The University of British Columbia
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Writing Well: Writing for the Web and Digital Media – The University of British Columbia
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Writing Well: Grammar- The University of British Columbia
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Indigenous Canada – University of Alberta
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Inclusive Leadership: Working with Equality and Diversity – Udemy.com. Issued September 2021
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Diversity, Equity, and Inclusion: A Beginner’s Guide – Udemy.com. Issued June 2020
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Content-Led SEO – Sem Rush Academy. Issued June 2022
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SEO Fundamentals – Sem Rush Academy. Issued March 2022
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Email Marketing Certification – Mailchimp. Issued Jan 2022
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Mailchimp Foundations- Mailchimp. Issued Jan 2022
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Google Ads Display – Google Digital Academy. Issued April 2022
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Advanced Google Analytics – Google Digital Academy. Issued November 2021
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Email Marketing – HupSpot. Issued June 2020
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Content Marketing – HubSpot. Issued May 2020
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Social Media Strategy – HubSpot. Issued May 2020
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Design was my first love, Marketing became my obsession, Public Relations became my passion, and storytelling became my calling. I’ve been fortunate to work across numerous industries, such as fashion, mobile phone retail, and horticulture: fine-tuning my craft with domestic and global brands.
I’m the eharmony of marketing, because I match brands with their people
We court our partners into lifetime commitments so why not our customers.
Certificates Acquired
