Redesigned the Logo & Consumer Packaging Goods for Herbaland Naturals Inc.

Client: Herbaland Naturals Inc.
Role: Marketing Director / Creative Director
Target Audience: Health-conscious consumer (2+)
Sector: Business to Consumers (B2C)
Task: Packaging & Logo Redsign
- Duration: 11 Months / View My Linkedin

Problem Statement

Problem Statement
My Experience

As the Marketing and Creative Director for Herbaland Naturals Inc., my task was to redesign the logo and consumer packaging goods for their line of health and wellness products. The target audience was health-conscious consumers aged 2 and up in the B2C sector. The project lasted for 11 months, and my LinkedIn profile showcases the work done.

Herbaland Naturals Inc. was already a major player in the gummy manufacturing industry, with clients worldwide. However, they wanted to become industry leaders in the health and wellness industry by rebranding their line of nutritional gummies. The competition included vitality.ca, rainbowlight.com, and ollnutrition.

The challenge was to make the products more exciting and fun, as health and wellness products can often come across as clinical and lack energy. By redesigning the logo and consumer packaging goods, I aimed to bring some excitement to being healthy and create a more engaging experience for the consumer.

As the Marketing Director and Creative Director for Herbaland Naturals Inc., I led the redesign of the company’s logo and consumer packaging goods for their health and wellness products. Over the course of 11 months, I worked closely with the team to develop a new brand identity that would make Herbaland stand out in the competitive health and wellness industry.

Our main challenge was to overcome the clinical and lackluster appearance that is common among health and wellness products, and instead make it more fun and exciting to be healthy. Through extensive research and collaboration with the team, we developed a new brand strategy that focused on a more vibrant and colorful design.

The result was a fresh and modern logo that reflected the company’s commitment to producing nutritional gummy supplements for all ages. We also redesigned the packaging for their health and wellness products to better appeal to their target audience of health-conscious consumers aged 2 and up.

My experience with Herbaland gave me valuable insights into the health and wellness industry and allowed me to develop my skills in brand strategy, packaging design, and marketing. It also taught me the importance of working closely with a team to create a successful outcome.

“Health is key to happiness”, a motto set into the core values of Herbaland

a motto set into the core values of Herbaland

Out with the old

In with the new

Before

Before
After

Before

Before
After

REDSIGNED THE LOGO

We updated the logo to match the new look and feel of the packaging. Friendly, bold, and confident.

Packaging Redesign

Research
Competition: vitality.ca / rainbowlight.com / ollynutrition

Like any rebrand, it starts with the research.
- Competition
- Industry
- Self Discovery
Through this journey, I was able to identify some common themes, issues, and a gap in the market.

Below is a typical example of a health and wellness product line.

From my perspective, the above looked; Dull, clinical, and forgettable.

Then you place this style of health and wellness product on the shelves of a supermarket and you can see the biggest issue.

Above is a typical shelf in North America and the issue noticed by my team and I was that all of these bottles in the health and wellness sector looked the same. They didn’t entice me to buy any, and I struggled to remember any particular one after I left the store.

With all the research done and the gap in the market identified, we moved onto the concept phase to create a brand that was rememberable, fun, and expressive.
Concepts

The first concept of the bottles matched the issue we saw on the shelves. So we worked with a local artist to create a fun, contemporary theme for the bottles.

Local Vancouver Artist: Ty Dale

We gave Ty a brief as well as the companies mission and values to help create the artwork needed to represent all the products that Herbaland Produces.

Above is an example of the art direction of the pictorial expression of the gummy flavors.

Below become the idea creation of how we were going to illustrate the range of gummy supplements that Herbaland produced.
Designs

I CREATED AN ENGAGING AND INTERACTIVE BRAND THAT BRINGS THE FUN INTO BEING HEALTHY.

Summary

As a Marketing Director and Creative Director for Herbaland Naturals Inc., I was tasked with redesigning the logo and consumer packaging goods for their line of health and wellness products. The challenge was to create a brand identity that stood out in a crowded market while still maintaining a professional and trustworthy image.

Through extensive research and collaboration with the Herbaland team, I was able to develop a new brand strategy that emphasized the fun and enjoyable aspects of being healthy. I worked on redesigning the logo and packaging to create a more visually appealing and playful look that would appeal to their target audience of health-conscious consumers.

The result was a successful brand redesign that helped Herbaland Naturals Inc. stand out from their competitors in the health and wellness industry. My experience in branding and packaging design, as well as my ability to work collaboratively with clients, allowed me to deliver a product that met the client’s needs and exceeded their expectations.

If you’re looking for a creative director who can help you bring excitement and fun to your brand while still maintaining a professional and trustworthy image, I’m the designer for you. Contact me to see how I can help you stand out in your industry and reach your target audience.

Resources