Contributed to the Creation of Storyboard and Illustrations for Culturelle® Digestive Health Probiotics Animation

Client: Culturelle®
Role: Graphic Artist
Target Audience: Families
Sector: Health and Wellness
Task: Animation Creation for Summer Campaign
Duration: 2 Months

Problem Statement

Problem Statement
My Experience

Culturelle® is a trusted brand in the probiotic market that needed to highlight the effectiveness of their product, containing 100% naturally-sourced Lactobacillus rhamnosus GG (LGG®), which is clinically studied and proven to support gastrointestinal health. They wanted to create an animated advert to target families during their summer campaign.

The challenge was to create an animation that would effectively communicate the benefits of their product while being engaging and memorable for the target audience. The animation had to showcase the features of the product, such as the natural ingredients and the clinically proven benefits of LGG®, and also appeal to families during the summer season.

As the graphic designer, my role was to work with the animator to create an animation that effectively communicated the message of the brand and showcased the product’s features in a fun and engaging way. Through this project, I gained experience in creating animations that resonated with a specific target audience and effectively communicated complex ideas in a simple and accessible way.

As the graphic designer for Culturelle® Digestive Health Probiotics Animation Creation, my role was to assist the animator in creating a compelling animated advertisement that would appeal to families during their summer campaign.

My task was to design and create the drawings, visuals, and storyboard that would showcase the key message of the brand, which was to highlight the benefits of Culturelle®’s naturally-sourced Lactobacillus rhamnosus GG (LGG®) strain in supporting gastrointestinal health.

Through my collaboration with the animator, we successfully developed an animated advert that captured the essence of Culturelle®’s message, while incorporating fun and engaging visuals that resonated with our target audience.

Working on this project provided me with valuable experience in designing for animation and honing my skills in creating visuals that effectively communicate a brand’s message.

Research

Competition: trubiotics.com / ollynutrition.ca

Color Psychology
Script Creation / Art Direction

We wanted to create an authentic and simple animation that focuses on the products USP, of saving individuals from the daily issues that affect most people.

Illustration by Cindy Chung, Verywellv

Script Concept

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BillyAdamJamesPortfolio-Culturelle-Wesbite_Script-1-02

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Working out and examples

Summary

As a graphic designer, I had the opportunity to assist with the creation of an animated advertisement for Culturelle® Digestive Health Probiotics. The challenge was to highlight the brand’s unique selling proposition of being the only probiotic containing the #1 clinically studied strain, Lactobacillus rhamnosus GG (LGG®), in a fun and engaging way.

Working closely with the animator, I was able to create a storyboard that effectively communicated the message of the product’s efficacy in supporting gastrointestinal health to families during their summer campaign. By incorporating playful and relatable characters, colorful illustrations, and clear messaging, we were able to create an animated advert that stood out among competitors and effectively reached the target audience.

Through this project, I gained valuable experience in designing for animated advertisements and effectively conveying complex messaging through visual storytelling. I also learned the importance of collaboration and communication in a team, ensuring that everyone’s ideas were heard and effectively implemented to achieve the desired outcome.

My experience with Culturelle® has equipped me with the skills and knowledge to help other brands effectively communicate their unique selling proposition through engaging and visually appealing designs. I am committed to delivering high-quality work that effectively meets the needs and goals of my clients.