- Client: Karen Boyle
- Role: Graphic Designer / Marketer / Business Coach
- Target Audience: Body/Health Concerned Individuals(All Ages)
- Sector: Business to Consumers (B2C) – Healthcare Practitioners
- Task: Brand Creation / Marketing Support / Business Coach
- Duration: 2 Month Contract
Karen Boyle, a newly trained physiotherapist based in Squamish, BC, Canada, was in need of a brand identity that represents her values and personality to establish herself as a healthcare practitioner in a competitive market. As her marketing and design contractor, my task was to create a brand from scratch, provide marketing support, and offer business coaching. The challenge was to create a unique identity for her new venture in a new location while keeping up with established competitors in the industry such as kitsilanophysio.com, kelvinphysio.ca, and seatoskyphysio.com. The goal was to refine the brand’s image and develop a strapline that resonates with her target audience of body/health-concerned individuals of all ages seeking physical therapy or physiotherapy services. The project duration was two months.
- Competition: kitsilanophysio.com / kelvinphysio.ca/ seatoskyphysio.com
- Keyword: Physical Therapy / Physiotherapy / Squamish
- Issue: New venture within a new location.
- A brand that represents Karen’s values and personality.
- Refine your Form – Free your Movement – FreeForm Physio Strapline
Research
Competition: kitsilanophysio.com / kelvinphysio.ca/ seatoskyphysio.com
Creating a business starts with research:
- Competitor Research (Local – Vancouver/Squamish)
- Industry Research (Global -What / Who / WHy / How)
- Self Discovery Research (Other Industries & Interests)
Through this journey, I was able to identify the gaps within the market and help create a brand.
The main focus point for Karen was injecting personality into the brand and my goal was to educate her on the H2H business mindset.
Summary
As a Graphic Designer, Marketer, and Business Coach, I had the opportunity to work with Karen Boyle, a new entrepreneur who wanted to start her own Physiotherapy business in Squamish, BC, Canada. I helped Karen to create her brand identity, acquire a URL, and establish her social media channels. In addition, I provided website support, including platform selection (WIX) and SEO implementation, as well as design support for her marketing efforts.
Together, we developed a brand that truly represented Karen’s values and personality, including a brand name, logo design, colour scheme, and tone of voice. We also crafted a strapline, USP, and ESP to communicate Karen’s unique approach to physical therapy. Through our social media build-out and post examples, we were able to attract Karen’s target audience of body/health-concerned individuals, resulting in a full roster within just four months of her business launch.
My experience working with Karen and FreeForm Physio highlights my ability to guide entrepreneurs through the journey of starting a new business, from brand creation to website support to marketing and design assistance.
Resources