Revamped Magnacares®' branding and website design for enhanced user experience and engagement

Client: Magnacares
Role: Graphic Designer
Target Audience: Health-conscious consumer (All Ages)
Sector: Business to Consumers (B2C)
Task: Website Redesign
- Duration: 2 Month Contract

Problem Statement

Problem Statement
My Experience

The problem statement for this design portfolio is to create a website redesign for Magnacares, a company that develops PEMF devices for everyone. The objective is to reflect their mission of promoting affordable and alternative healing methods to help people heal naturally. The challenge is to differentiate Magnacares from its competitors, such as Lifemat, Novocure, and Pulsepemf, by creating a website that is both professional and inviting. The issue with the previous website was that it lacked excitement and did not reflect the company’s strapline, “Invigorate your internal state at the cellular level.” As a graphic designer, the task is to create a website that reflects the brand’s mission, values, and aspirations and appeals to a health-conscious audience of all ages

Competition: lifemat / novocure / pulsepemf.
Keyword: PEMF / Pulsed Electromagnetic Field Therapy / Magnetic Therapy
Issue: Like most health and wellness brands, this brand looked very clinical, and didn’t bring any excitement with being healthy.
Invigorate your internal state at a cellular level. – Magnacares Strapline

As the graphic designer for Magnacares, I was tasked with revamping the website to better align with their mission of providing affordable and alternative methods for natural healing. With a target audience of health-conscious consumers of all ages, it was crucial to create a website that was engaging, informative, and easy to navigate.

Through research and analysis of competitors in the PEMF device market, including lifemat, novocure, and pulsepemf, I was able to identify areas where Magnacares could differentiate themselves and stand out. Working closely with the Magnacares team, I developed a new website design that was visually appealing and conveyed the brand’s messaging and values.

To ensure a seamless user experience, I optimized the website for mobile devices and made sure all content was easy to find and understand. Additionally, I collaborated with the Magnacares team to create engaging and informative product descriptions and graphics that highlighted the benefits of PEMF therapy and Magnacares’ unique offerings.

Overall, my experience working with Magnacares allowed me to hone my skills as a graphic designer and develop my ability to create effective designs that align with a brand’s vision and mission.

CREATED A WEBSITE BASED AROUND USER PAIN POINT RESOLUTION

Billyajames-Portfolio--Magnacares-Pain-point-section-1

Billyajames-Portfolio--Magnacares-Pain-point-section-2

Billyajames-Portfolio--Magnacares-Pain-point-section-3

Research
Competition: lifemat / novocure / pulsepemf.

Like any campaign, it starts with research.
- Competition / Local
- Industry / Global (What / Who / WHy / How)
- Self Discovery / Other Industries & Interests
Through this journey, I was able to identify the gaps within the market and solidify Magnacares USP

Another component of this project was understanding the process of Pulsed Electro-Magnetic Field (PEMF) therapy. I had to research the science, find credible sources, and use this to curate this information into a comprehensive website.
Concepts
- Mindmapping exercise to idenitfy the gap within the market.
- The main difference with this PEMF units compared to the competition is the fact you can use the devices as you sleep or on the move.
- Buyer Persona’s: Identified four disctinct persona’s.
- Resource Website: Based on the research, I wanted the website to become a pain point resolution. Catering to the needs to their users by giving them solutions to their problems.
- I created the website to be priamrly illustrative due to the complicated thoery of the practice. I wanted the website to be clean, simple, and informative. Ensuring
- The old website focused on the science and pain. This made the website very technical and somewhat unfriendly.
- Information Architecture – Creating a new sitemap to ensure the functionality of the website is based on the users persona journey.
Old Website
Designs
- Focusing on the buyer persona’s and the WHY, I was able to formulate a plan of attack.
- Then I just needed to create a consistent look and feel.

Summary

As a Graphic Designer, I worked with Magnacares, a company that develops affordable and alternative Pulsed Electromagnetic Field (PEMF) therapy devices for all ages. The company was looking to revamp their website to reflect their mission of helping people heal naturally.

Through my experience working with Magnacares, I was able to effectively communicate their mission and vision by redesigning their website to be more user-friendly, engaging, and visually appealing. I worked on creating a brand identity that was approachable and inviting, while also staying true to the company’s core values.

Working with the team at Magnacares, I ensured that the website redesign aligned with the company’s vision of helping people heal naturally through affordable and alternative methods. I was able to invigorate the brand’s image by creating a modern and exciting visual identity that accurately reflected their message.

Overall, my work with Magnacares highlights my skills in creating visually appealing designs that effectively communicate a brand’s mission and values. I have the ability to take a clinical or complex industry and create a design that is approachable and engaging to the target audience.

Resources

Revamped Magnacares®’ branding and website design for enhanced user experience and engagement

CREATED A WEBSITE BASED AROUND USER PAIN POINT RESOLUTION

Summary

NEW TO OLD WEBSITE COMPARISON