• Client: Clive Edwards, High Yield Products
  • Role: Graphic Designer / Marketer / Web Eriter / UX Wrtier
  • Target Audience: Hobbyist Gardeners & Commercial Grows(20+)
  • Sector: Business to Consumers (B2C)
  • Task: Website Creation / Social Media Build-Out / Asset Creation
    • Duration: 4 Month Contract
Problem Statement
Clive Edwards, owner of High Yield Products, sought to create a website that would showcase his innovative and environmentally friendly pest prevention products. The challenge was to communicate the benefits of the product in a way that would appeal to both hobbyist gardeners and commercial growers, while also differentiating the brand from its competitors. The aim was to create a user-friendly and informative website that would help visitors identify and prevent plant pests, without the use of harmful pesticides. The task involved creating compelling content and visual assets that would effectively convey the product’s unique selling points and benefits. The project was a 4-month contract that required the skills of a graphic designer, marketer, web writer, and UX writer.

A COLOURFUL & ENGAGING WEBSITE

Research

Competition: Sticky Cones/ 1-d 

Creating a business starts with research:

  • Competitor Research (Local – Canada)
  • Industry Research (Global -What / Who / Why / How)
  • Self Discovery Research (Other Industries & Interests)

Through this journey, I was able to see that this product had limited competition. Therefore we created a website that is colorful, engaging, and interactive.

Summary

As a graphic designer, marketer, web writer, and UX writer, I worked with Clive Edwards of High Yield Products to create a website, build out their social media presence, and create various assets. The task was to appeal to hobbyist gardeners and commercial growers and illustrate the benefits of their unique product – a pesticide-free plant pest solution. Throughout the 4-month contract, I conducted thorough research on the competition, utilized strong SEO and keyword implementation, and created engaging content to showcase the product’s value. By working with High Yield Products, I gained valuable experience in creating compelling visuals and effective messaging to help drive sales and engagement. With my skills and experience, I can help other businesses create a strong online presence and grow their customer base.

Resources

BillyAdamJamesPortfolioFrontCover-HighYieldProducts-Wesbite-Redsign-1000x2000-Instagram