- Client: Clive Edwards, High Yield Products
- Role: Graphic Designer / Marketer / Web Eriter / UX Wrtier
- Target Audience: Hobbyist Gardeners & Commercial Grows(20+)
- Sector: Business to Consumers (B2C)
- Task: Website Creation / Social Media Build-Out / Asset Creation
- Duration: 4 Month Contract
Problem Statement
Clive Edwards, owner of High Yield Products, sought to create a website
that would showcase his innovative and environmentally friendly pest
prevention products. The challenge was to communicate the benefits of
the product in a way that would appeal to both hobbyist gardeners and
commercial growers, while also differentiating the brand from its
competitors. The aim was to create a user-friendly and informative
website that would help visitors identify and prevent plant pests,
without the use of harmful pesticides. The task involved creating
compelling content and visual assets that would effectively convey the
product’s unique selling points and benefits. The project was a 4-month
contract that required the skills of a graphic designer, marketer, web
writer, and UX writer.
Research
Competition: Sticky Cones/ 1-d
Creating a business starts with research:
- Competitor Research (Local – Canada)
- Industry Research (Global -What / Who / Why / How)
- Self Discovery Research (Other Industries & Interests)
Through this journey, I was able to see that this product had limited competition. Therefore we created a website that is colorful, engaging, and interactive.
Summary
As a graphic designer, marketer, web writer, and UX writer, I worked
with Clive Edwards of High Yield Products to create a website, build out
their social media presence, and create various assets. The task was to
appeal to hobbyist gardeners and commercial growers and illustrate the
benefits of their unique product – a pesticide-free plant pest solution.
Throughout the 4-month contract, I conducted thorough research on the
competition, utilized strong SEO and keyword implementation, and created
engaging content to showcase the product’s value. By working with High
Yield Products, I gained valuable experience in creating compelling
visuals and effective messaging to help drive sales and engagement. With
my skills and experience, I can help other businesses create a strong
online presence and grow their customer base.
Resources
