• Client: Darren Willix / Owner
  • Role: Designer
  • Target Audience: UK peopleĀ 
  • Sector: Business to Consumers (B2C)
  • Task: Logo creation
  • Duration: 1 Month Contract
Problem Statement

The problem statement for my design portfolio for Darren Willix: Builder & Plasterer is to create a new logo that aligns with the services offered by his successful building and plastering company in the UK. As a B2C project, the logo must resonate with the target audience of UK people and effectively communicate the services offered by the company.

The logo must be versatile and suitable for use across different mediums, including digital and traditional platforms. It should also be cost-effective and work within the budget constraints of the client.

To effectively represent the company’s services, the logo should be designed with a focus on building and plastering, and use colors and imagery that resonate with the target audience.

The project duration is one month, which requires efficient project management and clear communication between the client and the designer to ensure timely delivery of the final product.

The challenge for this project is to create a logo that accurately represents the company’s services while differentiating them from competitors in the market. The logo must effectively communicate the expertise and professionalism of Darren Willix and his team, helping to attract and retain customers.

Summary

As a designer, I had the pleasure of creating a simple but effective logo for Darren Willix: Builder & Plasterer. Throughout the project, I prioritized my personal preference for designing logos that are bold and effective in both black and white.

In addition to this, the logo had to be recognizable from a distance and on moving vehicles, which presented a unique challenge. Despite this, I was able to leverage my expertise and creativity to design a logo that was versatile and visually striking.

Overall, my experience with Darren Willix allowed me to further refine my skills in logo design, including creating versatile designs that work effectively across various mediums. The project also demonstrated my ability to meet the unique needs of B2C clients while remaining dedicated to providing a high-quality product within a tight deadline.

As a designer, I bring a passion for creating visually striking and recognizable logos that effectively communicate a client’s values and goals. I look forward to leveraging my expertise and experience to create compelling brand identities for future clients, while continuing to prioritize simplicity, versatility, and boldness in every design.