Brand & Logo Creation for Non-Profit Organization called Fitness Without Boundaries
- Client: Raphael Davigh / Owner
- Role: Designer
- Target Audience: UK people with Disabilities – All ages
- Sector: Business to Consumers (B2C)
- Task: Logo creation
- Duration: 3 Month Contract
Designing a versatile and cost-effective logo for Fitness Without Boundaries, a non-profit organization catering to people with disabilities of all ages in the UK, poses a significant challenge for a designer. The charity sector is notorious for its tight budget constraints, and therefore, the logo needs to work effectively across both digital and traditional platforms while remaining affordable.
As the designer for this project, the challenge lies in creating a brand identity that effectively communicates the values and goals of the organization while remaining cost-effective. The logo must be versatile enough to be used across a variety of mediums such as digital, print, and promotional materials. Moreover, the logo must cater to the unique needs of the target audience, which includes people with disabilities of all ages in the UK.
The success of the project will be measured by the effectiveness of the logo in capturing the essence of Fitness Without Boundaries and engaging the target audience. The logo should not only be visually appealing, but it should also create a sense of inclusivity and community, inspiring people to participate and support the organization’s mission.
Overall, the challenge in this project lies in creating a versatile and cost-effective logo that effectively communicates the organization’s values and goals while catering to the unique needs of people with disabilities in the UK.

Summary
The experience gained from designing a logo for Fitness Without Boundaries has provided me with valuable skills and knowledge that I can apply to other non-profit projects in the future. Throughout the project, I learned how to create cost-effective brand identities that effectively communicate an organization’s values and resonate with the target audience.
In addition to designing a versatile logo that works effectively across both digital and traditional platforms, I developed skills in creating brand guidelines that ensure consistency in the use of the logo. This has equipped me with the ability to design logos that are adaptable and can be used across a variety of mediums.
Furthermore, the project allowed me to become a more well-rounded and versatile designer, capable of designing logos that inspire people to participate and support the mission of the organization. By understanding the unique needs of the target audience and effectively communicating the organization’s values and goals, I can create brand identities that resonate with people and motivate them to take action.
In conclusion, the skills and knowledge gained from designing a logo for Fitness Without Boundaries have provided me with a strong foundation for future non-profit projects. By applying these skills, I can create cost-effective brand identities that effectively communicate an organization’s values and inspire people to participate and support the mission.