Baüx Industries Brand and Website Creation with a Humorous Twist

Client: Mark Walman| COO
Role: UX Writer / Designer
Target Audience: 21+ Canadian Indoor Gardeners
Sector: Business to Consumers (B2C)
Task: Website Creation / Asset Creation
- Duration: 2 Month Contract

Problem Statement

Problem Statement
My Experience

Baüx Industries, a subsidiary of GreenPlanet, sought to fill a gap in the market by creating an affordable and accessible complete grow kit solution for Canadian indoor gardeners. As their design contractor, my task was to develop a brand and website that effectively communicated the benefits of their product to the target audience of 21+ home growers. This required extensive research and understanding of the market and competition, as well as the needs and preferences of the target audience. The challenge was to create a visually appealing and user-friendly website that would attract and engage potential customers and differentiate Baüx Industries from the numerous grow tent providers in the market. Overall, the goal was to position Baüx Industries as the go-to brand for entry-level cultivators who want to grow their own vegetables and plants with ease and affordability.

Working with Baüx Industries on their brand and website creation project was a great opportunity for me to showcase my skills as a UX writer and designer. As a contractor, I collaborated closely with Mark Walman, the COO, to understand their vision of creating an affordable grow kit solution that appealed to Canadian indoor gardeners.
Through my research, I identified a gap in the market for complete grow kit solutions, which Baüx Industries aimed to fill. This required me to understand the target audience and create a website and brand that would appeal to entry-level cultivators looking to grow their own vegetables and more.

During the two-month contract, I worked on asset creation, including product descriptions and images, to showcase Baüx Industries’ products in the best possible light. I also designed a website that was visually appealing, easy to navigate, and provided all the necessary information for customers.

Overall, working with Baüx Industries allowed me to gain valuable experience in designing for the home grower market, which is becoming increasingly popular in Canada following the legalization of cannabis. It also enabled me to demonstrate my skills in UX writing and design, which could be valuable in attracting new potential clients.

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Research

Competition: TheGrowKit.ca / IndoorGrowingCanada/

Creating a business starts with research:

Competitor Research (Local – Canada)
Industry Research (Global -What / Who / Why / How)- Issue, Canada is the first country to fully legalize.
Self Discovery Research (Other Industries & Interests)

One of the biggest issues with working within the Cannabis sector is the legalization of this product within countries. Social Media and websites tend to be US-first. As most corporations have their routes within the US, therefore the US holds a pivotal point of view of how content is allowed to be portrayed on the digital front.

Summary

Baüx industries, a GreenPlanet umbrella company, wanted to create an affordable grow kit solution aimed at the home grower. However, the market was flooded with grow tents, and complete grow kit solutions were not easily found. As their UX Writer and Designer, I took on the task of creating a website and assets that would capture the attention of the target audience, 21+ Canadian indoor gardeners.

One of the strategies I employed was injecting humor into the brand. I conducted thorough research on the audience’s preferences and identified that humor was a powerful tool to connect with them. With this in mind, I created witty and humorous taglines, product descriptions, and visuals that resonated with the audience and made the brand stand out.
Throughout the two-month contract, I worked closely with Mark Walman, the COO of Baüx industries, to ensure that the brand’s humor was balanced with professionalism and reliability. I also leveraged my expertise in UX writing and design to create a website that was easy to navigate, visually appealing, and effectively communicated the brand’s message.

Through my efforts, Baüx industries was able to establish a unique and memorable brand personality that stood out in a crowded market. My competence in injecting humor into a brand while maintaining a professional and reliable image could be valuable in attracting new potential clients looking to create a brand that stands out in their respective markets.

Resources