• Client: J. Cooper, GreenPlanet Nutrients
  • Role:  Marketer / Content Creator
  • Target Audience: North America
  • Sector: Business to Consumers (B2C)
  • Task: Create a brand focused campaign to promote the GPN brand style.
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Problem Statement
As the marketing director and content creator for GreenPlanet Nutrients, a prominent cannabis fertilizer brand based in British Columbia, Canada, I was tasked with developing a brand style that would resonate with our customers and allow them to proudly represent our brand on social media and in their daily lives. The stakeholders wanted a campaign that would showcase the company’s commitment to quality and sustainability while also creating a sense of community among our loyal customer base. Thus, I created the “GP Proud” campaign, which involved developing a unique style, swag, and merchandise around the brand to make our customers feel proud and connected to the company
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Summary

As the former Marketing Director and Content Creator for GreenPlanet Nutrients, I gained extensive experience in building successful marketing campaigns for a prominent cannabis fertilizer brand based in British Columbia, Canada. The challenge was to create a unique brand style around the nutrient fertilizer company.

To tackle this problem, I spearheaded the creation of a campaign called “GP Proud” which involved creating a distinct style, swag, and merchandise around the brand. This enabled our customers to represent us on social media and on the streets.

Through this experience, I was able to effectively communicate with stakeholders and understand their vision for the brand, develop and execute successful marketing strategies, and create compelling content that resonated with the target audience.

As a result of my efforts, GreenPlanet Nutrients became a leading brand in the cannabis industry, with a loyal customer base and a strong online presence. If you’re looking for a marketing expert who can help your brand stand out in a highly competitive market, I have the skills and experience to deliver results.