- Client: Mark W – COO
- Role: Designer / Marketer / UX Writer
- Target Audience: Horticulture and Cannabis Industry
- Sector: Business to Consumers (B2C)
- Task: Asset Creation / Website Creation
Research
Competition: Remo Nutrients / Advanced Nutrients/ Emerald Harvest
Creating a business starts with research:
- Competitor Research (Local – Canada)
- Industry Research (Global -What / Who / Why / How)- Issue, Canada is the first country to fully legalize.
- Self Discovery Research (Other Industries & Interests)
One of the biggest issues with working within the Cannabis sector is the legalization of this product within countries. Social Media and websites tend to be US-first. As most corporations have their routes within the US, therefore the US holds a pivotal point of view of how content is allowed to be portrayed on the digital front.
Summary
As the Marketing Director and Design Contractor for Greenplanet Nutrients, I successfully redesigned their website and brand to reflect their unique offerings and position them as industry leaders in the newly legalized Cannabis industry. By merging two separate brands under one cohesive look and feel, I helped them reach a wider audience and establish a strong presence in the market.
With my expertise in design and marketing, I was able to create a visually appealing and user-friendly website that effectively communicated their brand message and product offerings. By implementing a strategic SEO plan and utilizing social media platforms, we were able to drive traffic to the website and increase engagement with their target audience.
My focus on helping Greenplanet Nutrients stand out in a highly competitive industry was achieved by injecting a fresh perspective and innovative ideas, all while ensuring that their brand remained true to their values and mission. Through my collaboration with their team, we were able to create a unique and memorable brand that has made a lasting impact on their industry.
Resources
- Wesbite: https://greenplanetnutrients.ca/ / https://www.greenplanetnutrients.com/
- Instagram: https://www.instagram.com/greenplanetnutrients/
- Youtube Channel: Click here
