Revamped Logo Design for Go Mobile, a UK-based Mobile Phone Franchise

Client: Steve – A1Comms / Go Mobile Franchise
Role: Designer
Target Audience: Technology (Mobile Phones)
- 10-70 years old – UK
Sector: Business to Consumers (B2C)
Task: Logo re-design / Asset Creation
Duration: 3 Month Contract

New Logo

Old Logo

Problem Statement

Problem Statement
My Experience

Go Mobile, the third-largest mobile phone retailer in the UK, wanted to update their logo to best represent their new look, feel, and progression within the industry. As the designer for this project, I was tasked with creating a simple, functional, and bold logo that had the ability to work across all media platforms. The new logo had to reflect Go Mobile’s position as the second-largest mobile phone retailer in the UK, with 100+ stores across the country.

During the three-month contract, I worked closely with the client, Steve from A1Comms/Go Mobile Franchise, to understand their requirements and create a design that would appeal to their target audience of technology-savvy individuals between the ages of 10-70 across the UK. Through this project, I gained valuable experience in creating logos that represent a brand’s values and aspirations, while remaining versatile and effective across all media platforms. Additionally, I learned how to collaborate effectively with clients to ensure their vision and goals were reflected in the final design.

As a designer working on the Go Mobile logo redesign project, I gained valuable experience in creating functional and bold logos that represent a brand’s growth and progression. The challenge was to create a simple and versatile logo that could be implemented across all media platforms, while effectively targeting the technology-focused UK audience, ranging from 10 to 70 years old.

Through this project, I learned how to create a logo that not only stands out but also aligns with the client’s brand values and goals. The logo design process required me to research and analyze the client’s competition to ensure that the new logo would stand out and be easily recognizable.

Overall, the Go Mobile logo redesign project provided me with valuable insights and experiences that I can apply to future projects. The project enabled me to become a more well-rounded and versatile designer, capable of creating effective and functional logos that meet the unique needs of different businesses and sectors.

Billyajames_GoMobile-redesign-Alfreton-Store-image

: Bag Implementation

Summary

As the designer for Go Mobile, I gained extensive experience in creating a modern, functional, and memorable logo that effectively represented the brand’s progress within the mobile phone retail industry. The project required me to design a logo that was simple, bold, and versatile enough to work across all media platforms while appealing to a diverse target audience of technology enthusiasts aged 10-70 across the UK.

Throughout the 3-month contract, I collaborated closely with the client to understand their vision and ensure the logo accurately represented their brand. I also utilized my expertise in logo design and asset creation to create a strong visual identity that helped Go Mobile stand out in a highly competitive industry.

As a result of my work, Go Mobile was able to successfully update their logo and visual identity, which helped them solidify their position as the second-largest mobile phone retailer in the UK. This project demonstrates my ability to create effective branding solutions that accurately reflect a brand’s values and goals while catering to their target audience’s needs.