BWAAR: Unlocking Brand Wealth and Company Riches
Read Time: 5 Minute
Introduction
In the whirlwind of today’s market, the art of brand building has become more nuanced than ever. With every brand vying for attention, how can one not only stand out but also build a lasting legacy of wealth and prosperity? The answer lies in a strategic approach that balances long-term brand building with short-term activations, a concept beautifully encapsulated by the 60/40 rule proposed by marketing gurus Les Binet and Peter Field.
This Blog Post Explores a Marketing Strategy Balancing Brand Building and Short-Term Activation
In this exploration, we dive into the BWAAR strategy—Brand Wealth, Acquiring Riches—a methodology that intertwines Brand Wealth (Mental Availability) with Acquiring Prosperity (Physical Availability) as the pillars of a triumphant marketing framework.
Brand Wealth: Emotions and Belief Systems
At the heart of Brand Wealth lies the quest to forge deep emotional connections and a solid belief system within your brand. It’s all about mental availability; making sure your brand shines brightly in the consumer’s decision-making moments. Through compelling storytelling, content marketing, and social media engagements, we weave a narrative that not only showcases the brand but embeds it deeply within the consumer psyche, transforming visibility into felt and lived experiences.
Acquiring Riches: Rational Logic
Switching gears to Acquiring Riches, here, the focus is razor-sharp on rational logic. Building upon the emotional foundations laid, it’s time to spotlight the brand’s value with targeted, logical arguments. Physical availability comes into play, ensuring that your offerings are just a click away. This phase employs targeted marketing and data-driven insights to craft messages that resonate on a logical level, making the brand not only admired but chosen.
The Symbiotic Relationship
The essence of our strategy blooms in the symbiotic dance between mental and physical availability, harmonizing the emotional allure of brand wealth with the clear-eyed pragmatism of riches acquisition. This balance ensures that marketing efforts transcend mere visibility to inspire action, seeding the ground for a brand’s prosperous future.
Understanding BWAAR: Finance Analogies & Apple’s Success
Key Takeaways
- Balanced Strategy: Integrating mental and physical availability—Brand Wealth and Acquiring Riches—is essential for a holistic marketing approach that secures both immediate and long-term success.
- Emotional Connection: Cultivating a deep emotional resonance with your audience establishes a durable brand wealth that transcends product offerings.
- Logical Appeal: Complementing emotional branding with rational, targeted activations ensures your brand is not only loved but chosen.
- Investment in Future: Just like wise personal finance decisions, investing in your brand’s wealth today sets the stage for compounded growth and prosperity tomorrow.
- Apple’s Blueprint: Apple’s strategy illustrates the potent combination of innovative products and emotional branding, serving as a model for achieving brand longevity and consumer loyalty.
Summary
The BWAAR strategy offers a nuanced blueprint for navigating today’s market complexities, ensuring brands can thrive amid competition. By marrying the immediacy of Acquiring Riches with the foresight of Brand Wealth, brands can carve a path to enduring success and legacy, much like Apple has. This balanced approach not only meets the challenges of the present but also secures a prosperous future, demonstrating the power of a comprehensive, well-integrated marketing strategy.

Works Cited / Resources
- Photo by Morgan Housel on Unsplash