Explore my personal website blog for a wealth of technical tips, expert advice, and invaluable insights.
Work Smarter, Not Harder: Applying the 80/20 Rule to Branding
Discover how the 80/20 Rule can transform your branding efforts. Focus on the top 20% of activities that deliver 80% of results.
Marketing Trends to Watch: Humanized Branding is the Future Copy
Humanized branding is the key to future marketing. Discover trends like purpose-driven branding, AI’s role, and balancing personalization with privacy.
Crafting Connections: The Story Canvas Framework for Brand Narratives
Use the Story Canvas Framework to craft brand stories that inspire and convert. Learn practical steps to humanize your brand and foster trust.
Marketing Made Simple: A No-Nonsense Guide to Common Marketing Jargon
This guide breaks down marketing jargon into practical definitions for busy entrepreneurs, empowering better communication and smarter decisions.
Mastering the Art of Storytelling in Branding
Storytelling transforms brands into unforgettable experiences. Learn actionable strategies to create emotional connections, humanize data, and foster loyalty through authentic narratives. Discover how to make your brand’s story as timeless as “Once upon a time.”
The Power of Visual Storytelling in Marketing
Discover how visual storytelling transforms marketing through typography, visual hierarchy, and consistent narratives. Learn actionable strategies for success.
Typography as a Narrative: Choosing the Right Fonts for Your Brand
Fonts shape your brand’s story. Discover how typography influences perception and learn strategies to choose fonts that resonate.
How Visual Hierarchy Impacts Emotional Connection in Ads
Understand the role of visual hierarchy in creating emotionally resonant ads. Learn practical steps to optimize attention and connect with your audience.
Creating Cohesive Visual Narratives Across Campaigns
Consistent visuals amplify your brand’s impact across channels. Discover practical strategies for creating cohesive narratives and driving engagement.
One Brand, Many Voices: Adapting Your Story for Every Platform
Tailoring stories for each platform is essential in today’s digital landscape. Learn how brands like Wendy’s and Canva craft platform-specific content while staying true to their core identity, and how you can do the same.